PERUBAHAN PRAKTIK BERPAKAIAN ADAT DALAM INDUSTRI KREATIF MODERN DAN DAMPAKNYA TERHADAP REPRESENTASI IDENTITAS BUDAYA LOKAL DI RUANG PUBLIK
DOI:
https://doi.org/10.69503/jip.v3i1.1614Keywords:
Busana Adat, Industri Kreatif, Identitas Budaya, Ruang Publik, Transformasi BudayaAbstract
Penelitian ini bertujuan untuk menganalisis perubahan praktik berpakaian adat dalam industri kreatif modern serta dampaknya terhadap representasi identitas budaya lokal di ruang publik. Pendekatan kualitatif dengan desain deskriptif-analitis digunakan untuk memahami makna, dinamika, dan implikasi sosial dari transformasi tersebut. Data dikumpulkan melalui observasi, wawancara mendalam, dan studi literatur yang relevan dengan kajian budaya, fashion, dan industri kreatif. Analisis dilakukan menggunakan pendekatan tematik, semiotik, dan wacana untuk mengidentifikasi pola perubahan serta interpretasi makna simbolik busana adat dalam konteks modern. Hasil penelitian menunjukkan bahwa praktik berpakaian adat mengalami transformasi signifikan dari fungsi simbolik tradisional menjadi bagian dari industri kreatif yang berorientasi ekonomi dan estetika. Integrasi elemen budaya lokal dalam fashion modern meningkatkan visibilitas identitas budaya di ruang publik, baik secara fisik maupun digital. Namun, perubahan ini juga memunculkan tantangan berupa pergeseran makna simbolik, komodifikasi budaya, dan risiko apropriasi yang berpotensi mengurangi keaslian nilai budaya. Di sisi lain, inovasi desain dan produksi membuka peluang pengembangan ekonomi kreatif berbasis budaya lokal. Penelitian ini menegaskan pentingnya keseimbangan antara inovasi dan pelestarian budaya.
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